A Career in Marketing - Phase 3

Now, we shift our attention to the Medium. We need a Medium to reach the message to our potential customers. Hence, we need to look at all media which attracts “eyeballs”. Till 1982, there were only four media available. (1) Print (which includes magazines as well as newspapers). (2) Radio (which involves the ear and not the eye, but never mind!). (3) Cinema (shown before the film starts with other trailers)

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