The Career Path for being a Marketing Head via Brand Management - By Anupriya Singhal
It has been my long standing ambition to teach Marketing to B School students. I do believe that it’s only through teaching that one can leave a lineage. So needless to say I was more than eager to write this when Prof. Govindrajan asked me to. Before I take you through the different career paths Marketing has to offer
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Careers in Market Research - Part 1 - By Abhik Gupta
The atmosphere resembles a fire service station; a terse phone call, an urgent request for more details and an immediate call to action from a little desk leading to a swirl of active bodies. A quick meeting is convened, instructions handed out and each member embarks on the set of tasks handed out.
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Careers in Market Research - Part 2 - By Abhik Gupta
As always, the provider and the receiver provide alternative career options. In my mind however, it is about the inclination of the individual – some of us take pleasure in the process and hence specialize in providing the service while others are assimilators who see greater joy in the utility of the service. Both are equally important, and actually part of the same team.
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Careers in Advertising and Marketing Communications - Part 1 - By Eswara VAN Sharma
If you’ve been following this blog or your professors closely (as you should have been!) your classroom learning would have been supplemented by perspectives on a career in marketing, about consumers, customers, media, a career in FMCG sales and what happens in market research.
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Careers in Advertising and Marketing Communications - Part 2 - By Eswara VAN Sharma
Let us say you have decided to join an advertising agency as a Management Trainee or Account Executive. You will be a part of a team of account management people (sometimes also called Client Servicing) who deal with one or more Clients. A client is simply a company (ranging from a partnership firm or a small business to a large corporate house) who has hired your agency as their communications partner.
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