The Product Life Cycle - By Prof. Govindrajan

It’s called the Product Life Cycle (PLC). The graph seems innocuous. You cannot be blamed for wondering as to whether this was of any practical use. Actually, this is something which can be of great help in planning for a brand.

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Careers in Advertising and Marketing Communications - Part 3 - By Eswara VAN Sharma

In order for all this communication to actually reach the consumer, it has to be disseminated through media. This media needs to be bought basis the markets the client wants to reach, the particular target audience (male or female, youth or senior citizens, etc.) and their media habits (what they read, watch, follow and where and when and which media brands or channels, etc.)

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Careers in Advertising and Marketing Communications - Part 2 - By Eswara VAN Sharma

Let us say you have decided to join an advertising agency as a Management Trainee or Account Executive. You will be a part of a team of account management people (sometimes also called Client Servicing) who deal with one or more Clients. A client is simply a company (ranging from a partnership firm or a small business to a large corporate house) who has hired your agency as their communications partner.

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