Careers in Advertising and Marketing Communications - Part 1 - By Eswara VAN Sharma

If you’ve been following this blog or your professors closely (as you should have been!) your classroom learning would have been supplemented by perspectives on a career in marketing, about consumers, customers, media, a career in FMCG sales and what happens in market research.

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A Career in FMCG Sales - By Partha Chakrabartty

As you read this, you can count on me to be able to put myself in the shoes of a B-school student. I can picture myself sitting on those hard plastic chairs, waiting to be told what to expect from one company or another. And distrusting most of it, because, let’s face it, companies are advertising themselves in PPTs. You can also count on me to remember, keenly, the difference between what people expect from a marketing job in India, and what they confront at the start of their careers.

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A Career in Marketing - Phase 3

Now, we shift our attention to the Medium. We need a Medium to reach the message to our potential customers. Hence, we need to look at all media which attracts “eyeballs”. Till 1982, there were only four media available. (1) Print (which includes magazines as well as newspapers). (2) Radio (which involves the ear and not the eye, but never mind!). (3) Cinema (shown before the film starts with other trailers)

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