The Case of a non-performing Modern Format Retail Outlet

Today’s marketers have the scope of looking at large amounts of data while diagnosing a problem or taking a marketing-related decision. We present a Case here, for a modern format retail outlet, where the poor performance of one outlet needs to be diagnosed with respect to a high-performing store by looking at data from several sources.

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Telecom Deep Dive

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Value Estimation of SEO

One of the fundamental digital marketing practices is doing Search Engine Optimization or SEO as it is better known as. As a practice the importance of SEO lies in the ability to rank one’s website on the top pages of Google Search Engine, the obvious understated benefit being that ranking on the top pages would result in an increase level of organic visits to the website.


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How do you research the unknown, the unexpressed?

Imagine the predicament when there is a need to understand how a toddler plays with her toys, or the common ways to store left over food in the fridge or even the practices followed to apply/remove make-up.

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USING DATA TO MEASURE THE PERFORMANCE OF A BRAND

To a Marketing Person, a Brand is something which needs to be differentiated in the Consumer’s mind so that it is purchased. To the shareholder or to the CFO, a Brand is an asset which yields continuous cash flows when people keep buying it.

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The Product Life Cycle - By Prof. Govindrajan

It’s called the Product Life Cycle (PLC). The graph seems innocuous. You cannot be blamed for wondering as to whether this was of any practical use. Actually, this is something which can be of great help in planning for a brand.

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Careers in Advertising and Marketing Communications - Part 3 - By Eswara VAN Sharma

In order for all this communication to actually reach the consumer, it has to be disseminated through media. This media needs to be bought basis the markets the client wants to reach, the particular target audience (male or female, youth or senior citizens, etc.) and their media habits (what they read, watch, follow and where and when and which media brands or channels, etc.)

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