The Consumer.
The Customer.
These two words pretty much form the fulcrum of Marketing – as the profession (and indeed, all of business) exists because of them.
These two words are used extensively in Marketing Courses – and used interchangeably. While I have no problem with that, I guess it is important that we understand the difference between these two words.
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The Customer.
These two words pretty much form the fulcrum of Marketing – as the profession (and indeed, all of business) exists because of them.
These two words are used extensively in Marketing Courses – and used interchangeably. While I have no problem with that, I guess it is important that we understand the difference between these two words.
Read More>>
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