Monday, 26 September 2016

The Customer and the Consumer

The Consumer.

The Customer.

These two words pretty much form the fulcrum of Marketing – as the profession (and indeed, all of business) exists because of them.

These two words are used extensively in Marketing Courses – and used interchangeably. While I have no problem with that, I guess it is important that we understand the difference between these two words.

Read More>>

No comments:

Post a Comment