“Ab karna kya hai” – A B-School student’s first attempt at “Understanding the Consumer” [Part 1]

Across all B-Schools, the first exposure to Marketing Management happens through the MM1 course in Term 1. An integral part of this course is the Term Project, where the students, in groups, for the first time get to do some research related to a Brand (…some B-Schools might be doing this in Term 2 in the MM2 course nowadays).

Read More>>