Careers in Market Research - Part 2 - By Abhik Gupta

As always, the provider and the receiver provide alternative career options. In my mind however, it is about the inclination of the individual – some of us take pleasure in the process and hence specialize in providing the service while others are assimilators who see greater joy in the utility of the service. Both are equally important, and actually part of the same team.

Read More>>

The Customer and the Consumer

The Consumer.

The Customer.

These two words pretty much form the fulcrum of Marketing – as the profession (and indeed, all of business) exists because of them.

These two words are used extensively in Marketing Courses – and used interchangeably. While I have no problem with that, I guess it is important that we understand the difference between these two words.

Read More>>

Careers in Market Research - Part 1 - By Abhik Gupta

The atmosphere resembles a fire service station; a terse phone call, an urgent request for more details and an immediate call to action from a little desk leading to a swirl of active bodies. A quick meeting is convened, instructions handed out and each member embarks on the set of tasks handed out.

Read More>>

“Ab karna kya hai” – A B-School student’s first attempt at “Understanding the Consumer” [Part 2]

The final phase of the project, where one has to present findings of the primary research, is more an exercise on “data-story-telling”. It is not limited to looking at outputs of individual questions in your questionnaire.

Read More > >

The Career Path for being a Marketing Head via Brand Management - By Anupriya Singhal

It has been my long standing ambition to teach Marketing to B School students. I do believe that it’s only through teaching that one can leave a lineage. So needless to say I was more than eager to write this when Prof. Govindrajan asked me to.  Before I take you through the different career paths Marketing has to offer

Read More>>

“Ab karna kya hai” – A B-School student’s first attempt at “Understanding the Consumer” [Part 1]

Across all B-Schools, the first exposure to Marketing Management happens through the MM1 course in Term 1. An integral part of this course is the Term Project, where the students, in groups, for the first time get to do some research related to a Brand (…some B-Schools might be doing this in Term 2 in the MM2 course nowadays).

Read More>>

A Career in Marketing - Phase 2

For any product to be designed and/or re-designed, there are two tasks to be performed. The first is the analysis of consumer needs (and trends thereof) and designing/re-designing a product or service around it. The second is a clear communication of this to the consumers.

Read More>>

Why this blog . . .

What made two reasonably lazy Marketing Professors (who have been teaching full-time Marketing courses to B-School students for 25+ and 5+ years respectively) start writing a Blog on Marketing?

Read More>>

A Career in Marketing - Phase 1

What is a Career in Marketing like? What are the different roles offered? Just what does one do? These are some of the questions which every Graduate or MBA thinks about.

The general perception is that Marketing is a “creative profession”. To be honest, like all other professions, Marketing is 1% inspiration and 99% perspiration.

Read More>>