Careers in Advertising and Marketing Communications - Part 3 - By Eswara VAN Sharma

In order for all this communication to actually reach the consumer, it has to be disseminated through media. This media needs to be bought basis the markets the client wants to reach, the particular target audience (male or female, youth or senior citizens, etc.) and their media habits (what they read, watch, follow and where and when and which media brands or channels, etc.)

Read More>>