The Case of a non-performing Modern Format Retail Outlet

Today’s marketers have the scope of looking at large amounts of data while diagnosing a problem or taking a marketing-related decision. We present a Case here, for a modern format retail outlet, where the poor performance of one outlet needs to be diagnosed with respect to a high-performing store by looking at data from several sources.

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Telecom Deep Dive

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Value Estimation of SEO

One of the fundamental digital marketing practices is doing Search Engine Optimization or SEO as it is better known as. As a practice the importance of SEO lies in the ability to rank one’s website on the top pages of Google Search Engine, the obvious understated benefit being that ranking on the top pages would result in an increase level of organic visits to the website.


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