How do you research the unknown, the unexpressed?

Imagine the predicament when there is a need to understand how a toddler plays with her toys, or the common ways to store left over food in the fridge or even the practices followed to apply/remove make-up.

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USING DATA TO MEASURE THE PERFORMANCE OF A BRAND

To a Marketing Person, a Brand is something which needs to be differentiated in the Consumer’s mind so that it is purchased. To the shareholder or to the CFO, a Brand is an asset which yields continuous cash flows when people keep buying it.

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